Avoiding an Epic Fail: 3 Social Media Posting Rules to Live By

Social media can be a very effective of generating traffic to your website, that is, if you get it right. When done badly, however, you can alienate consumers and hurt your brand. Stories about social screw-ups pop up here Read more

Wedding Monster Alert: Avoid Becoming Bridezilla

Planning a wedding can get overwhelmingly stressful, but you don’t have to go crazy and throw tantrums whenever things don’t go your way. Turning into a wedding monster or bridezilla will just complicate things. Learn to set limits and Read more

Cooling Therapy Halts Brain Damage In Babies, Study Shows

The treatment of cooling newborn babies suffering from lack of oxygen at the time of birth significantly increases their chance of survival without neurological abnormalities to later childhood, a new study has claimed. ‘Remarkable’ study The research, published in the Read more

Avoiding an Epic Fail: 3 Social Media Posting Rules to Live By

Posted on by Debra Lefler in Customer Service | Leave a comment

social media postingSocial media can be a very effective of generating traffic to your website, that is, if you get it right. When done badly, however, you can alienate consumers and hurt your brand. Stories about social screw-ups pop up here and there, yet many companies still don’t get it.

Here are a few things you should always keep in mind:

It’s Your Brand’s Voice

For many consumers, your Twitter, Facebook, and other social accounts are extensions of your brand. When a customer needs something with your business, or has an issue that needs resolution, they’ll likely just pick up their phone and tweet at your account instead of dialing an 800-number and having to hold for several minutes. If they’re interested, they will follow your account and work with you.

Make sure that your social media presence evokes the same voice as your brand. The Twitter accounts of the Central Intelligence Agency (CIA) and the National Security Agency (NSA) do a pretty good job at it. The CIA’s first tweet and the NSA’s tweet about careers in the agency captured their voices perfectly.

Context will Always be an Issue

Whether it’s a national holiday, an upcoming event, or something in the news, always try to be sensitive and plug your business using only related events.

CookandSchmid.com, an advertising agency in San Diego, says one way to amplify your brand properly and move audiences to take action is through creative, innovative, and appropriate campaigns. This means you don’t need to jump on every bandwagon, especially if you’ll only end up presenting your company in an inappropriate or poorly thought out way.

Sensitivity and Post Appropriateness

If a major event is happening in the world or in your target market, such as a storm, a major crime, or the death of a prominent figure, it’s best to hold off on anything that’s scheduled to go out. If it seems like a bad idea, it probably is.

It’s always better to hold off your tweets during solemn events than to take flak for tweeting about a big sale while everyone is mourning a tragedy.

They say that a bad reputation is better than no reputation at all, but this doesn’t always apply to marketing and advertising. In the unforgiving world of social media, any mistake or inappropriate campaign can come back and haunt you for years.

Wedding Monster Alert: Avoid Becoming Bridezilla

Posted on by Debra Lefler in Customer Service | Leave a comment

bridal hair and makeupPlanning a wedding can get overwhelmingly stressful, but you don’t have to go crazy and throw tantrums whenever things don’t go your way. Turning into a wedding monster or bridezilla will just complicate things. Learn to set limits and value other people’s opinions.

Here are a few other tips to avoid turning into the bridezilla nobody wants to deal with:

Avoid Micromanaging

While you want your wedding to be perfect, micromanaging will only cause more stress and anxiety. Learn to listen to suggestions. Appreciate the ideas that come from friends or your partner and get help when it comes to making decisions. Delegate significant wedding duties to the people you trust to make the planning less stressful. Take a few days off if things start getting too stressful.

Know Your Limits

Set limits to avoid becoming a bride monster. Establish financial limits for the venue, cake, or wedding car to avoid overspending. It is also best to schedule a specific time for looking at wedding catalogues or going for test bridal hair and makeup sessions.

Avoid the Dress Drama

While it’s normal to want to look good on your wedding, don’t purchase a gown that doesn’t fit you right, hoping that it would fit later on. Don’t go on a strict diet, hit the gym more often than you should, or cancel dinner dates with your fiancée just to get the dress to fit you. Choose a gown that fits, flatters your figure, and one that is easy to alter.

Consider Your Bridesmaids

When choosing bridesmaids dresses, let the girls take part in the selection process. Your bridesmaids will definitely look better if they feel comfortable in the dress they are wearing Choose dresses that flatter all figures, set a colour scheme, and allow them to choose their dresses.

Avoid Competition

Don’t aim for an extravagant wedding just to compete with other brides. Remember that a beautiful wedding isn’t all about having an expensive dress, inviting more guests, or having a big venue. A wedding is about the love between you and your husband-to-be, not a spectacular meant to impress.

Remind yourself that some things are just beyond your control. While you should always hope for the best, you must also be prepared for the worst. Learn to go with the flow and try to see the bright side in any setback.

Cooling Therapy Halts Brain Damage In Babies, Study Shows

Posted on by Wileene Grace Olimpo in Wellness Zone | Leave a comment

newborn-babyThe treatment of cooling newborn babies suffering from lack of oxygen at the time of birth significantly increases their chance of survival without neurological abnormalities to later childhood, a new study has claimed.

‘Remarkable’ study

The research, published in the New England Journal of Medicine, found that infants given with the therapy survived with a higher IQ at school age, compared to those treated with standard care.

“What is remarkable about this study is that 20 years ago people thought nothing could be done for this group of patients who can suffer devastating brain damage,” said lead researcher Prof David Edwards in a statement. “Now we have shown that something can be done.”

“This is crucial research – without it we could not have been confident this is a long-lasting and worthwhile therapy,” he added.

Long-lasting therapy

For the study, the babies were placed on a special mat and cooled for at least three days to determine if it may help reduce brain injury.

Edwards and his team think cooling works by slowing the production of harmful substances in the brain.

They said the findings confirm the cooling treatment has long-lasting effects.

Storm Damage Prevention: Shielding Your Home from Destructive Winds

Posted on by Debra Lefler in Customer Service | Leave a comment

home paintingAuthorities have advised Perth residents to take precautions with the severe weather associated with the current season. News stories have shown how the winds have become destructive, sporting 125 km/h gusts that can be damaging for both residential and commercial properties.

In most cases, PermaCoat says that the wind itself isn’t a big threat to property damage; rather, it is what the wind can hurl onto the roof. Missiles – not the gusts – are what hurt your roof whenever the winds are blowing. These objects can take the form of anything that the wind can lift and throw to cause damage.

To prevent wind damage on your roof, you should observe these following precautions:

Clear your roof

First of all, you should clear your roof of all possible debris before the storm hits. Clogged downspouts weigh down your roof and expose it to the risk of leaks. Be sure that all your gutters are attached securely. When your roof has loose edges, remedy it temporarily with straps and additional clips so that you can reduce the incoming damage.

Prune your trees

When you have a thriving garden, chances are you have some trees and big plants around. You have to know how to prune them for the storm. You should know the proper way of doing this to avoid weakening the tree’s structure permanently. The wind can sway the trunk of a tree and cause it damage if the tree is too old to resist the force. At the same time, branches may snap and hit the roof whilst a storm is ongoing.

Prepare your home

Finally, prepare your home for the upcoming weather phenomenon. Apart from understanding your surroundings, you should secure your home’s windows with permanent storm shutters or plywood boards. Strengthen your garage doors to prevent structural damage. Should you have some furniture outside, try your best to bring everything inside, tying down all the others that you’d leave outside.

Like hail and rain, winds can also be destructive for a property. Use these precautions to shield your home from severe damage associated with this weather phenomenon to avoid costly repairs after the storm.

What Low Iron Levels Indicate About Your Health

Posted on by Debra Lefler in Customer Service | Leave a comment

eye disease specialistsIron can make a big difference between feeling energetic and downright miserable. It’s an important component of the human body, which helps it function properly. Out of all nutritional shortages, iron deficiency is the most prevalent in America. Without proper levels of iron, you may begin to feel weak.

While it’s normal to feel overtired, a constant state of fatigue could signal an underlying medical problem. Your iron level can provide clues to your overall health.

You have an enlarged thyroid

If there is a shortage of iron in the body, your thyroid’s function may become slower. Grave’s disease sometimes develops in people with low iron. It’s the most common form of hyperthyroidism, and it happens when a person’s immune system attacks the thyroid gland. According to thyroid eye disease specialists, many people don’t know they have it until they consult a doctor. If you notice low energy levels, weight loss, swollen eye, talk to experts immediately.

Your tongue looks weird

A common oral effect of iron deficiency is a burning sensation in the mouth, especially on the tongue. People with this deficiency can also have fungal infections, pale tissue, and trouble swallowing. During the early stages of iron deficiency, the symptoms may not be noticeable. As the body becomes more deficient in iron, the signs may begin to worsen.

You have weak, brittle nails

Iron deficiency can cause the nail bed to be thin and concave. Some rippling or bumps in the nails can provide valuable clues about your health. Apart from iron deficiency, some warning signs for conditions such as hepatitis and heart disease may also appear on the nails. Even the cutest manicure and pedicure can’t hide thin, brittle nails. Know that the lower the iron levels, the worse the symptoms can be.

Watch for these warning signs, as they can range from mild to severe. It’s important to make sure your iron levels are normal.

Social and Personal: Social Media and Its Impact on Trade Shows and Events

Posted on by Sharon Williams in Promotions | Leave a comment

social mediaSocial media has changed – and is still changing – the way people interact with each other, both online and offline. It has made connecting with audiences easier, whether you’re part of a news outlet, a marketing department, or an event management team. For businesses, social media has become a powerful tool to get messages across.

Social media can also do a lot to help boost your brand and improve the impact you make during conferences, trade shows, and other events. Here are a few easy tips on how to make it possible:

Tweet It

Hashtags and trends such as #SXSW, #Oscars2014, #OscarSelfie, #Grammys, and #WorldCup are perfect examples of how social media can greatly boost an event’s coverage and a business’s brand. Twitter has become an important marketing tool in trade shows. You can use this platform to influence the industry, journalists, and consumers by simply posting tweets about the events, exhibits, and programs that excited them the most. An even better option is to let them do the tweeting and have them tag you via hashtag or mention. No matter how they post, it’ll positively reflect on your business.

Reach Out

Most trade shows tend to focus their attention only on a certain audience group, but you can take it to another level by reaching out to people outside the trade show. You not only bring more people in, you also expand your network.

With the help of social media platforms such as YouTube and trade show sales experts like Vonazon.com, you can reach out to markets that couldn’t make it to the event. A simple video that emphasizes your display and sales pitch can generate enough buzz and interest beyond the venue.

Get Feedback

One trade show objective you should achieve is finding out what your potential customers and partners think about you. Get feedback from the participants who visit your trade show booth by doing a quick mobile poll. Ask those who you meet and connect with to answer a survey on Twitter or Facebook.

You can then use this information to improve your products, services, strategies, and sales pitches to get more traction in future marketing plans.

Using social media for your trade shows and the like does more than just help get your message across. It also shows participants and consumers that you’re interested in connecting with them and learning more about them. Facebook, Twitter, and other platforms create mutual relationships. By connecting with others, both socially and personally, you promote your brand and expand your network. It’s a win-win.

Raising Capital: Funding Options for Your Business

Posted on by Teresa Harper in E-Biz | Comments Off

capital for businessWhile self-funding is the most common business funding method, it is not suitable for everyone, especially those with limited savings. As expenses often exceed revenue during the infancy stages of business, it is important to explore different funding options.

Here’s a discussion on the topic to guide you:

Venture Capital

This funding option is a type of equity financing that supports the budgetary needs of companies with potentially high returns. Most venture capital investments are made through cash in exchange of shares or executive role in the company. It is completely different from other financing sources, as it only focuses on new and high-growth businesses. It is an active form of financing and monitors the portfolio companies through capital structure and strategic marketing.


This refers to building or starting business with little or no money. According to the State Government of Victoria, a bootstrapped business operates using credit cards and advances from customers, leasing instead of buying equipment, and multiskilling. Perth accountancy firms like Femia-Accountants.com.au also say that bootstrapping is a good option for small businesses that cannot attract venture capital.

Business Angel

Angel investors can be individuals or former business associates who are willing to invest money in your company. It is ideal for established businesses that need funds to develop a new product or marketing strategy. Angel investors provide a portion of capital and ask only for debt repayments or partial ownership of the company in return.


This method is done through social media networks to encourage friends, family, acquaintances, and the general public to lend small amounts of money. This has gained popularity during the past few years, with young and tech-savvy entrepreneurs commonly employing this method. Crowdsourcing only suits businesses that need a small amount of money.

In capitalising a small business, it is important to know the different financing options when you’re ready to expand. It is also best to consult business coaches and accountants to know which funding option is best for your business.

Going Solo: The Perks of Living Alone

Posted on by Debra Lefler in Customer Service | Comments Off

renting a condoMost people spend their childhood years with their parents and siblings. As they grow up, they start exploring and experiencing things. They start dreaming about being successful in a particular career, buying their own house, or driving a new car. They want to live independently, hang out with friends, and enjoy.

As a young professional, you’re dreaming of a good life. You want to enjoy every day while you’re still single. You want to explore opportunities and make a good fortune. Living independently can be a good start.

Your House, Your Rules

So you’ve decided to move out and live alone. Finding a place to live is the first thing to do. See those ads saying “Makati Condo for Sale and Rent”? Buying or renting a condo in a bustling city like Makati is a good option if you want to live in a vibrant urban setting.

One good thing about living alone is you can organize your space as you wish. You can arrange furniture according to your taste and style. There’s no curfew – you can sleep anytime you want and do whatever you have to do without bothering anyone.

Finding Yourself

Living alone gives you time to appreciate and understand life. Whether you’re staying in an apartment or a condo, the solitude allows you to reflect and remember all the good times you’ve shared with your loved ones. A separation can enhance love and affection. Imagine how happy and excited you’ll be when you visit your family. Being alone will also help you determine what you really want in your life.

Personal Growth

When you live alone, you’ll be more responsible and efficient. You’ll learn how to manage your time and make decisions. You’ll be more confident because you’re not depending on anyone.

Living solo will help you grow personally. Don’t be afraid of the challenges that you might face along the way. Just be strong and make your dreams your inspiration.

It’s a Lopsided World: What You Need to Know About Asymmetrical Breasts

Posted on by Debra Lefler in Customer Service | Comments Off

breast implantsMost women have asymmetrical breasts to some degree. Sometimes, the tissue grows differently on one boob than it does on the other. Some even have one breast that has a longer shape, while the other has a wider shape.

This has been a real issue for women. Many have been looking for answers online, asking questions on forums about their uneven or lopsided breasts.

Here are some of the things that you need to know about your asymmetric cups:


Getting the right bra may help you even out the appearance of your asymmetrical breasts. A woman’s bra size can change more than five times in one lifetime, so always check and measure them. One important rule is that if your breasts have different sizes, fit the bra over the larger breast instead of fitting it over the smaller one.
There may be a gap on the cup where the smaller breast resides, but you can always put in a bra pad. But this method may only make your boobs appear bigger, and will not solve the problem in the long run. Medical experts advise women who seek permanent solutions to their asymmetrical cups to get breast implants.


No one knows what really causes the breasts to develop asymmetrically from one another, but most doctors assume that genetic tendencies, hormonal changes, traumatic injuries, or random events make them grow differently.

Uneven breasts can also result from breastfeeding—the more the baby sucks on one breast, the larger it gets as more milk comes in.

Other Abnormalities

There are other abnormalities when it comes to breast size and shape. Tuberous breasts or breasts shaped like tubes are also common—the breast is not broad, but rather constricted, giving it a tube-like appearance rather than the normal cone.

Another condition is hypoplasia, which could be a congenital or familiar characteristic. Women who have hypoplasia have abnormally small breasts. Those who have hyperplasia, the opposite condition, have abnormally large ones.

Abnormalities in the breast size and shape can significantly affect your self-esteem. Fortunately, there are methods that can help you correct this.

Argentina Has To Keep Improving, Says Messi

Posted on by Debra Lefler in Customer Service | Comments Off

Image by LG전자 | Wikipedia

La Albiceleste had secured their spot in the next round already, but football superstar Lionel Messi urged his teammates to keep improving. They were on top of Group F after a pulsating win against Nigeria.

‘We Have to Work’

The forward scored twice in the game which took his tournament tally to four. Still, he said that his side needs to improve more.

“We saw a good Argentina, despite the two Nigerian goals. Now we want more, we have to keep improving.” “I think we have improved from the last [two] games. We played against a team that was going forward with good players,” he added.

“We said before: our strikers had to move a little bit more because we weren’t finding spaces. We had that today and we have to work, so the next game we won’t concede goals.”

Last 16

Argentina is set to face Switzerland in the next round. Nigeria took the second spot in Group F and will face France next.