People consider wines as premium or luxury beverages in spite of the existence of cheap wines. Price may have contributed to such a conception, but labels seem to have contributed much more. When you look at the labels of existing wines in a store, all of them likely have labels that present a sense of luxury or sophistication. It seems to be the labels that attract buyers to a bottle of wine, no matter the price.
When you are a winemaker yourself, you may most likely want prospective customers to be attracted to your wine enough to purchase it without any regards to price. To be able to do this, of course, your wines need to stand out above the rest of the wines in the wine section. How can you accomplish this?
Of course, you will need to have an excellent wine offering, but customers see the wine bottle and the label first before they can take a sip. You will then have to get attractive wine bottle labels from abacusprint.com.au for your wines. “Attractive” can mean many things to different people; you can design labels that have a classic, casual, modern, or an old school theme.
Elements to Consider
The label design you choose will reflect what your wine is and what your brand stands for. Before you go to a print specialist, you can first determine who you are as a brand now, and then what you want to be in the future. Once you outline the previous two, you can start asking what winemakers are presently doing and not doing with their wines.
Brand and Product Based Design
When you know the three elements previously mentioned, you can design a label that can be truly outstanding. Your label will be able to tell customers how different your wine and your brand are from the others. At the same time, they can know what your story is and what your product stands for.
With everything you now know, are you ready to design your wine bottle labels?