Here's How to Take Care of Your Skin During Winter

We all want clear and amazing skin; there's no doubt about that. It can instantly boost your self-confidence and make you feel good about yourself. Different types of weather can take a toll on your skin, though, especially winter. Read more

Weekend Wanderlust: Embracing the Elements in Pagudpud, Ilocos Norte

A weekend road trip is a perfect way to unwind after a long week of hard work. When the wanderlust hits, self-drive rental car options in Manila, Philippines allow you to explore the hidden gems and not-so-hidden retreats the Read more

The Right Way to Do a 1031 Exchange

A 1031 exchange is a tax-deferred method of selling one qualified property and acquiring another like kind of property within a specific time frame. It is a tool to let go of a property today and exchange it with Read more

The Threat of Cargo Theft: Prepare Your Fleet by Improving Your Cargo Security

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Large cargo truckFor fleet managers, break-in of vehicles continues to be a major issue. If you want to boost the security of your cargo, train your team to take precautionary measures to reduce risk. Though, you would still have to employ the steps to secure the load properly with polyester composite strapping. Afterward, you can go ahead and secure your fleet. Here is a checklist to determine whether you look vulnerable to them or if you’ll make it difficult for them to reach their thieving pursuits.

Get Your Team a FOB Lock System. As much as you want your team to be responsible, there will be times when they don’t remember to lock up. This applies in particular when they’re hauling heavy loads or when they’re reflecting on the difficult task ahead.

Buying fleet that has a keyless FOB entry transmitter is the ideal means to guarantee that these vehicles automatically lock once the driver leaves. Besides, your drivers can even carry the small FOB transmitter in their pockets.

Remind your drivers to drive with locked doors. Advise them to be more cautious of carjackers who can come inside an unlocked door in an instant while the fleet is at a stop light. Reduce the threat by keeping their doors locked always.

Consider incorporating theft alarm systems. In the majority of states, insurance agencies provide discounts to fleets armed with passive alarm systems. An affordable, yet premium quality alarm system won’t be hard to find.

Don’t tempt cargo thieves. You may want to dress up your fleet for commercialism, but it also serves as a form of advertisement to thieves. Vehicles elaborately painted with impressive colours and logos are usually the target.

Cargo theft doesn’t have to be a problem if you don’t want it to be. Just prep your team on ways to prevent or face this issue and you will be delivering your haul securely, on time.

What You Should Know About the API 653 Standard For Aboveground Storage Tanks

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Aboveground storage tanksOwners of storage tanks typically come across the term API 653 Standard when it comes to inspections of aboveground storage tanks. This is because API 653 design is the universally acknowledged standard for reviewing welded storage tanks that keep products at atmospheric pressure. It also focuses on the reconstruction, relocation, repair and alteration of existing aboveground storage tanks manufactured to the API 650 Standard or API 12C.

Heartland Tank Services shares more information about the standard.

Storage Tank Reconstruction and Relocation

Since welded storage tanks became more popular between 1960 and 1990, manufacturers had to reconstruct and cut down several remaining riveted tanks. In 1986, however, they faced a terrible failure with one of the reconstructed tanks. This is why they had to create a guideline to reconstruct and relocate the tanks safely. By 1991, the industry introduced API 653, which precisely attends to the reconstruction and dismantling of aboveground storage tanks.

As stated in Section 10 of API 653, an API-certified engineer or inspector with previous experience in storage tank design must approve all reconstruction work. Section 10 gives the API 653-certified tank engineer or inspector control regarding the process of dismantling the different parts of the tank. They will have guidance over how the company uses alignment markings and tank piece identification. They will also supervise the reconstruction of the tank and analyze dimensional tolerances on the tank reconstructed.

Storage Tank Alteration or Repair

Another significant part of API 653 is Section 9, which focuses on the alteration and repair of aboveground storage tanks. As mentioned in Section 10, an API-certified engineer or inspector must approve all repair work.

Section 9 of API 653 specifies the requirements the tank engineer or inspector must observe when doing tasks, including replacing or removing shell plate material. They must also follow the regulations when installing or repairing a new tank bottom and setting up a door sheet.

Whether you need an API 653 tank relocation, repair or inspection, this standard declares how you can safely complete these processes. Ensure compliance to avoid any problems in the future.

More Australians Support Renewable Energy for the Future

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Solar panelThe future of Australia’s economy primarily depends on renewable energy usage, according to Australian economist Ross Garnaut. Garnaut noted that the country could emerge as an “energy superpower of the low-carbon world economy” if it begins to shift its attention to finding alternative energy sources. As a result, energy prices, particularly for wholesale electricity, would become cheaper not only than the current rate but also compared to global prices.

Renewable Sources

Australia has sought to address its issues on energy security by commissioning the Finkel review, which recommended several ways to solve the problem. However, the report remains in limbo amid disagreements over the viability of fully embracing renewable energy sources. Petroleum products stored in diesel fuel tanks, natural gas and coal, provide a cheaper and more reliable power source. However, renewable sources such as wind and water are more sustainable. Each type has its benefits and flaws, but Garnaut pointed out that renewable energy represents the best solution for Australia’s energy crisis.

Public Insights

The federal government has been seemingly sceptic with the efficiency of clean energy, although a Climate of the Nation survey showed that most Australians are in favour of using more renewable sources. The poll gathered information from 2,660 respondents nationwide, with 96 per cent of them want renewable energy to be Australia’s main source. Still, tighter competition in the energy industry serves as one factor for the existing crisis, according to Garnaut. He also advised against a renewed push by the government for energy investments, including the Turnbull administration’s Snowy 2.0 initiative.


As talks for supporting renewable energy continue to gain traction, many people question whether renewable energy could solve issues on energy security and if it comes with a hefty price tag.

Reflect Your Brand and Your Wine in Your Bottle Labels

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Wine bottles stored in a shelf People consider wines as premium or luxury beverages in spite of the existence of cheap wines. Price may have contributed to such a conception, but labels seem to have contributed much more. When you look at the labels of existing wines in a store, all of them likely have labels that present a sense of luxury or sophistication. It seems to be the labels that attract buyers to a bottle of wine, no matter the price.

Wine Standout

When you are a winemaker yourself, you may most likely want prospective customers to be attracted to your wine enough to purchase it without any regards to price. To be able to do this, of course, your wines need to stand out above the rest of the wines in the wine section. How can you accomplish this?

Label Power

Of course, you will need to have an excellent wine offering, but customers see the wine bottle and the label first before they can take a sip. You will then have to get attractive wine bottle labels from for your wines. “Attractive” can mean many things to different people; you can design labels that have a classic, casual, modern, or an old school theme.

Elements to Consider

The label design you choose will reflect what your wine is and what your brand stands for. Before you go to a print specialist, you can first determine who you are as a brand now, and then what you want to be in the future. Once you outline the previous two, you can start asking what winemakers are presently doing and not doing with their wines.

Brand and Product Based Design

When you know the three elements previously mentioned, you can design a label that can be truly outstanding. Your label will be able to tell customers how different your wine and your brand are from the others. At the same time, they can know what your story is and what your product stands for.

With everything you now know, are you ready to design your wine bottle labels?

Bring Success into Your Business with the Right Marketing Agency

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marketing agencyWhether you own a large or small business, having a marketing agency to help you out with brand development and ad campaigns will help you get a strong exposure. After all, competitors are also doing their best to outrun your business.

To ensure you have the right marketing agency in Utah, the experts of provide the following tips:

1. Look for marketers who are results-oriented. Great marketers should know how to produce significant outcomes for clients. Their work should consist of valuable research to determine the target market. They should also have a string of products or brand partners under their name.

2. Choose an ad agency that knows its functions very well. For instance, ad agencies do not directly sell products. They may ‘create’ the need for your product or help you reach your target audience.

3. Make sure the agency has a good track record. They do not have to be a long-time running agency, but they should have impressive results tied to their establishment.

4. The agency should align with your targets. The right agency should be able to understand your goals as a company. From the onset, they should be willing to work around the mission and vision of your business.

5. The marketing agency should be transparent. It is always better to have an honest and open relationship with your partners in business. This way, you can communicate better; you don’t have to hesitate in telling them what you really want for your business.

6. Narrow down your choices to three. Conduct a background check. Learn about their work culture. This will help you determine the differences in beliefs early on.

7. The right agency puts premium on time. They know that you value your time and money as much as they do theirs. Great marketers do not dilly-dally; they are eager in translating ideas into results.

When it comes to your marketing success, trust only the best. The image of your business relies on the efficiency of your marketing agency.

The Quality Obstacles SEO Contends With

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Working in SEOFor anyone working in SEO, the Panda and Penguin updates will go down as two of the most headache inducing shifts in the industry’s history. The changes put all the emphasis on making search better for the user by focusing on content quality, completely turning the tables on a profession that lives by numbers and code.

The Quality Challenge

The changes hit certain websites hard, and some of them are yet to recover. But, aren’t there web design companies in Denver and the rest of the country that provide solutions for this kind of thing? It’s not all about the failure of these sites to adapt to the changes; for some of them, the very nature of their business goes against their chances of getting better returns on their SEO efforts.

For example, a company that specializes in manufacturing drills needs to include plenty of measurements and industry jargon to appeal to their target audience. The information they provide might be useful to people in the know, but it’s complicated for everyone else. This is the reason some companies experience more difficulty in improving their standing on Google.

It might seem unfair to some people, but the changes were made with the interests of users in mind, and most companies understand the need to discourage black hat tactics as much as possible. One of the few reprieves websites are hoping for is that Google come up with a set of whitelist exceptions to help the strain on technical companies.

Whitelists and Blackhats

Whitelists are exemptions Google can grant specific websites that get flagged by the algorithm even if they don’t necessarily fall under the category things that need to get hit. For example, Safe search will sometimes label a site as “adult,” when it’s actually talking about something completely different. A whitelist exemption will allow such a site to avoid the negative effects of the algorithm.

Panda and Penguin don’t have such exemptions, because they deal with the quality of a site, which isn’t dependent on the industry of the site. If Google doesn’t hold websites to an objective standard on quality, it’ll open the door for possible black hats to get through, rendering the updates useless.

Fortunately, the updates imposes rules on what they think a quality piece of content looks like, which should make it easy for any competent SEO company to rank a site regardless of its nature. A competent SEO company will let their clients know about the difficulties in raising a brand, but should deliver results anyway.

A Guide for Homeowners: Things You Must Know Before Building a Granny Flat

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Granny Flats HomeThere are many advantages when you’re living near your family members. You can rely on each other during emergenciesand build better relationships. That’s why sometimes, an additional residential area or secondary dwelling is necessary. If this is the case for your family, then building a granny flat may just be your next construction project.

What are Granny Flats?

Granny flats are practically self-contained residential spaces that are usually near or beside a main property. Although it’s called ‘granny flats’, you can rent this place out or let any relative stay in it. Certain rules apply, though. It has to have its own living room, bathroom, kitchen, laundry area, bedroom, and a separate entrance.

How Can I Build a Granny Flat?

To build a granny flat, you just have to secure a corner block. This is the most economical location for this type of property because you can maximize the space more. Essentially, the main house and the granny flat should have entrances in opposite directions. This is important to minimise privacy concerns, especially if you’re planning to rent the flat out. For more granny flat design ideas, suggests visiting online galleries to see the latest construction projects.

What Rules Apply?

Please take note of the following rules to decide whether a granny flat is for you or not:

• Granny flats are only for Residential Zone property. You can’t build them on unoccupied property or for commercial use.

• The granny flat must have a separate, unobstructed and clear pedestrian access.

• One property can only contain one granny flat.

• You must own both the primary residential area and the granny flat.

• Depending on your preference, it can be attached to the prime dwelling or stand on its own.

Once you’ve made the final choice, make sure you hire the right construction company to do the job for you.

Going Local and Mobile: The Paths to Marketing Success

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going local and mobileOther than the growing call to go mobile, marketers are directing their attention and resources to you — the consumer.

Consumers drive almost every decision businesses and marketers make. For companies, this means the need to connect with the audience in every manner possible becomes more important. You are more likely to have a hard time succeeding if the customers are not getting what they want.

Local and Mobile

Experts agree that local and mobile searches are slowly overlapping. To succeed in mobile marketing, you need to step it up with your local SEO efforts, as well. Success in mobile has become synonymous with success in local, at least according to a study.

This is because customers are already integrating mobile and local. Almost everyone is becoming mobile and tech savvy. They want information delivered to them in a customised, contextual, and location-specific manner.

Facebook, for one, already sees this convergence between local and mobile, with its updated app and location services. The social network is changing the way users search by showing them results based on their location, all while browsing using the mobile app.

Mobile and Responsive Design

Even with all the numbers and predictions, not all major brands have jumped on the bandwagon for design responsiveness. MTV, for one, just recently learned the value of remarketing and responsive design.

SEO company Digitise My Business (DMB) explains customised strategies (the redesign and remarketing) help companies reach their goals because it takes the businesses directly to customers. Apart from performance, websites are also about setting the benchmark for trust and reputation. Do well in these and you get a strong online brand and following.

The company recently integrated responsive design onto several of their web properties, and they’re immediately seeing great results so far. These few changes resulted in increased site visits, increased time spent on the site, as well as increased social referrals.

In the end, it’s still the consumers who rule. The simple solution to success is still to give them what they want, when they want, and how they want.

The Ideal Customer: A Beginner’s Guide to Finding the Right Audience on Social Media

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social media trafficIs your business struggling to connect with the right customers on social media? Social media marketing platforms, such as Facebook, LinkedIn, and Twitter, are constantly changing. This simply means there are more things to learn, more features to use, and more audience to approach.

Let’s face it: you cannot be everything to everyone. But, you cannot afford to ignore all the people on social media right now either. As a small business owner, focusing on the basics and starting with the easy ones are key.

Let this article help you find your social media audience.

Be Specific About Your Target Market

After you are done establishing your social media marketing goals, outsourcing company suggests starting by defining your target customer. This is the next step you should take to know what your audience likes and dislikes. Many startups and small businesses think they already know who their clients are. Most of them, however, don’t have a clear understanding of the bigger picture. Demographics are a must, as they can guide you in creating compelling content. It’s worth spending time, money, and effort thinking about who you need to connect with.

Identify Key Influencers

This is a great way if you’re looking to expand your business in the near future. Your influencers could be people who take quick action and can help you stand out in a crowded market. They may not hire your services or buy your products, but they can promote your brand and let you attract more customers. They could be bloggers, friends of current customers, thought leaders, and suppliers.

Listen and Engage

Once you are done with developing an effective social media strategy, you need to create a strong relationship with your target market. To create meaningful conversations with your audience, you have to listen and engage with them. Bring them closer to your brand, so you can earn their trust and loyalty. For instance, have a Q&A or organize a contest.

For your small business to succeed and grow, you need to have a clear and deeper understanding of who you are targeting. Creating social media goals is one step, while knowing how to use them to your advantage is another.

Startup SEO Business: Risks and Rewards

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reliable seo servicesThe search engine optimization (SEO) industry seems to be a vast sinkhole for startups and a vault of money for the giants. What you might not know is the distinctive combination of risks and rewards that might get you to where you want to be.

The Risks

The initial risk that most startups encounter is the crucial step of establishing their brand identity. They need to become part of the reputable company listings of leading SEO review sites like

As a startup, your company needs to blend in with the key players in the arena to boost your reputation. Become the go-to source of your audience to earn a good position in the industry. This, however, may take a lot of time and effort. Along the way, you might find your company lost and intimidated by the SEO giants. The status quo might eat at you.

The Rewards

Bursting with vigor and passion, you can direct that positive attitude towards work. When the experts are busy thinking about how to enhance their arsenal, focus on the possibilities and work towards them. Don’t let your mind travel alone. Back up your imagination with hard work and research. Encourage your team to explore fresh possibilities. You’ll never know, but this might be your edge in the market.

As you continue reaching the peak, don’t let go of your aspirations. Toil and toil until you reach another business horizon. Use your fresh market disposition in ignoring risks and negativity that may ruin your business, even when you’re just starting.

Why it is all worth it

The SEO landscape might crush the faint-hearted, but it surely welcomes the brave soldiers. There might be algorithms that strike down low-quality web pages, but you don’t have to fear them. Take it as an ongoing challenge as you put your business in a better position. Continue delivering intelligent content, effective web design, and reliable customer service, and see where all of this takes your company.

When you’re losing motivation, remember that the most innovative breakthroughs come from startups. They have insufficient resources, experience, and money, and yet they manage to produce top notch quality that the giants cannot.