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Designing for SEO: How Web Design Affects Your Search Engine Rankings

Posted on by Sharon Williams in Promotions | Comments Off on Designing for SEO: How Web Design Affects Your Search Engine Rankings

web and graphic designingSome business owners are the last to learn about the newest search engine optimisation practices. With many marketing strategies and an entire business to manage, it’s no wonder. SEO support is, however, important for companies that want to remain competitive in major search engines.

Every website needs to have certain design aspects to achieve the desired results of an SEO campaign. If you are planning to update your website, let this article guide you.

Avoid heavy graphics site

To be a true king of the Search Engine Results Pages (SERPs), you are going to need more than just a search-optimised site. You can achieve big wins with good graphic design, but keep in mind that large size images and flash animations can be slow. Not only will this create a problem for viewers using mobile phones, it can also be terrible for search engines. Heavy graphics can be a great tool to add some flare to websites, but it can also hurt your rankings. It’s better to have a website that has a combination of text and media, and a good design.

Proper use of HTML

When done properly, HTML designs can be interactive and amazing. If you want to represent calls to action as images, use HTML so that search engine spiders can crawl them. Make the robot and human like your site. It’s important to understand that design should not be a problem for your SEO.

Size of your site matters

You might think that design is all about pictures and aesthetic. SEO is primarily about text and keywords, as search engines love content. So it pays to have a site with many pages of quality content, rather than keeping it to a minimum number of pages. The size of your website has a significant impact on your rankings. You can write blogs, but include videos or infographics that sparks the interest of visitors.

The major challenge most business owners face is building good websites that also have good performing SEO tactics. It’s best to also focus on designing a site that wins attention and creates an engaging user experience.

Social and Personal: Social Media and Its Impact on Trade Shows and Events

Posted on by Sharon Williams in Promotions | Leave a comment

social mediaSocial media has changed – and is still changing – the way people interact with each other, both online and offline. It has made connecting with audiences easier, whether you’re part of a news outlet, a marketing department, or an event management team. For businesses, social media has become a powerful tool to get messages across.

Social media can also do a lot to help boost your brand and improve the impact you make during conferences, trade shows, and other events. Here are a few easy tips on how to make it possible:

Tweet It

Hashtags and trends such as #SXSW, #Oscars2014, #OscarSelfie, #Grammys, and #WorldCup are perfect examples of how social media can greatly boost an event’s coverage and a business’s brand. Twitter has become an important marketing tool in trade shows. You can use this platform to influence the industry, journalists, and consumers by simply posting tweets about the events, exhibits, and programs that excited them the most. An even better option is to let them do the tweeting and have them tag you via hashtag or mention. No matter how they post, it’ll positively reflect on your business.

Reach Out

Most trade shows tend to focus their attention only on a certain audience group, but you can take it to another level by reaching out to people outside the trade show. You not only bring more people in, you also expand your network.

With the help of social media platforms such as YouTube and trade show sales experts like, you can reach out to markets that couldn’t make it to the event. A simple video that emphasizes your display and sales pitch can generate enough buzz and interest beyond the venue.

Get Feedback

One trade show objective you should achieve is finding out what your potential customers and partners think about you. Get feedback from the participants who visit your trade show booth by doing a quick mobile poll. Ask those who you meet and connect with to answer a survey on Twitter or Facebook.

You can then use this information to improve your products, services, strategies, and sales pitches to get more traction in future marketing plans.

Using social media for your trade shows and the like does more than just help get your message across. It also shows participants and consumers that you’re interested in connecting with them and learning more about them. Facebook, Twitter, and other platforms create mutual relationships. By connecting with others, both socially and personally, you promote your brand and expand your network. It’s a win-win.

Amazon Raises Prime Membership Fee

Posted on by Wileene Grace Olimpo in Promotions | Comments Off on Amazon Raises Prime Membership Fee
amazon package

Image by kalleboo via Flickr

The cost of an Amazon Prime membership was increased, a service which provides members free two-day shipping on millions of eligible items.

Price increase

Amazon announced the annual membership will now cost $99 every year, up from $79, while a student membership will cost $49 annually.

In its nine-year existence, this is the first time Amazon has decided to increase the annual fee.

Prime members get two-day shipping at no extra cost, apart from the right to access Kindle books and stream more than 40,000 movies and television shows.

Fuel and shipping costs

The e-commerce giant blamed the increase in fuel and shipping costs.

“Even as fuel and transportation costs have increased, the price of Prime has remained the same,” Amazon said in an e-mail statement. “If you consider things like inflation and fuel costs, a Prime membership valued at $79 in 2005 would be worth more than $100 today.”

Amazon also sent this statement to some Prime customers to explain the increase.

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