SEO Hacks: From Basics to Pro-Tips

SEO Process on a laptop screen

When it comes to online marketing, Search Engine Optimization (SEO) is the trick of the trade. If you ace your SEO game, chances are you’ll be able to catapult a brand from obscurity to automatic recall. If you fail though, chances are, you are doing it wrong.

It pays to know that SEO is more organic than static. What worked before could not necessarily work today. Since the internet is a constantly evolving landscape, it only follows that SEO too cannot stay as is. Still, it is important to start from the basics.

The Basics

Any SEO blog should begin with the basics. Here are the very foundations of SEO.

Original Content

The goal of SEO is to persuade Google to show your content at the top of the online heap. There is only one way to do this; create original and informative content that delivers to what Google searchers need. Content here means more than just blog posts. Photography, videos, and podcasts are all part of the package. If you can’t do this yourself, and not many businesses can get someone expert to do it for you. According to bungemoe.com, there are many other methods by which you can improve your content.

Backlinks are Crucial

Your content’s mission is to create backlinks — websites linking back to your site via your posts. Buying backlinks does not cut it. And backlinks are of different value. A reliable, high-ranking site scores more than some random blog. How to get backlinks? Again, it boils down to engaging content worth reposting. Social media promotion won’t hurt either.

Pro-Tips

If you want to up the ante in your SEO game, here are more dogged tricks.

Team up with Influencers

Instead of buying back links, team up with an influencer or two to get your word out there. Not only is this tactic allowed by Google, unlike shadier SEO strategies, it’s also quite effective.

Shorter Content Produced More Frequently

SEO expert Gael Breton stands by the effectiveness of short content done more frequently. He says it yielded 2x organic growth for his website.

SEO is here to stay. For online marketers, there are only two options: ride the tide or drown in obscurity.

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Posted on by Nihonmagazine in Information Facility

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