3 Things to Avoid when Making a Video Storytelling Project

videoOne secret to making a good video is choosing which story to tell. Online videos, if done well, have the power to transform into an art that touches people, makes them understand something, and makes them care.

It seems like everybody nowadays is venturing into video journalism, or video storytelling, to get their message across more effectively. Many, however, still stumble as they fail to properly integrate the basic concepts of video making and storytelling.

To help you avoid any similar roadblocks, here are some of the most often overlooked video storytelling mistakes you’ll definitely want to avoid.

1. You Don’t Prioritise Sound

Videos are a visual medium, but don’t forget it’s also an aural medium. Videos are a great way to deliver any message because it blends both images and sounds. Make sure to give as much priority to sound and sound quality as you put in the animations and clips.

When using stock video clips and animations, for example, make sure to incorporate the right musical score or background music to accent the scenes. The right sounds for particular images give your story more depth.

2. You Don’t Understand Storytelling

There are many journalists and artists who see themselves as multimedia or digital storytellers, but have never really understood the right way of telling a story.

Storytelling is an art; one that does not have a specific set of rules. It does, however, have a goal: to connect with the audience and pass on a message. If your video doesn’t achieve either of these, your efforts may just be for nothing.

3. You Tell But Don’t Show

Many online videos nowadays stick to narration because it’s a popular style. This, however, doesn’t work well with certain audiences and industries.

Videos that feature long, rambling voice scripts, a few sound bites, and some pictures don’t really tell a story; it just ends up as a radio broadcast with some pictures.

Remember that the photos, clips, animations, and background music should be used to show the story, not to describe it.

Video storytelling only makes an impact to your audience if you get it right. Make sure you’re giving it your best shot by avoiding any mistakes that could be ruining your visual narrative.

Posted on by Debra Lefler in Customer Service

About Debra Lefler

As a frequent online shopper, Debra knows the ins and outs of e-commerce. She spends most of her time looking after her three dogs and gets everything they need through the Internet.

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